Hack 59 · Grow Your Earnings

Create and Sell a Micro-Product

A micro-product is a small digital item, such as a template, planner, guide, or calculator, made once and sold repeatedly with no inventory or shipping. Because there is no marginal cost, every additional sale is nearly pure profit. Modest catalogues commonly earn $50 to $500 or more a month once they find their audience.

How to do it

  1. Make one small digital thing that solves a specific problem.
  2. List it on a platform that handles payment and delivery.
  3. Tell the audience you already have, then improve from feedback.

What it typically saves

Typically $50 to $500 or more a month once established.

Questions people ask

Do I need an audience first?

It helps enormously, but you can start with a small one. Building the product before knowing anyone who wants it is the usual mistake.

How small is too small?

If it solves a real problem completely, it is big enough. Buyers pay for the problem going away, not for page count.

Is it really passive?

The delivery is, the marketing is not. Products with no ongoing promotion tend to fade rather than compound.

Go deeper

This is the short version. The full walkthrough lives in Earn More Now, book 3 of The Everyday Money Upgrade — where this hack comes with how to find a problem worth solving, the smallest sellable version, and the promotion routine that keeps sales from fading.

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